What Are You Going to Do About It?

We’re living through a change. A shift in how business works, how our culture operates, and how things get done. At the center of this shift is AI, which has become a massive disruption to in the way we run our businesses.

Disruption brings winners and losers. It always does. But disruption also brings something powerful: opportunity. And with that opportunity comes leverage.

As entrepreneurs, we now have tools at our fingertips that let us move faster, think bigger, and build smarter. AI gives us the ability to create more, iterate faster, and access new ideas without needing to wait or hire. It’s like having a thought partner, a critic, a collaborator, an artist, a designer, and a coder all sitting next to you, available on demand. One click away.

This is where the leverage lies. And when you have that kind of leverage, the next step is a choice.

What are you going to do about it?

There are a few options:

• Do what you’ve always done, just a little faster and easier

• Increase the value to your current customers by offering them more inside your current deal structure

• Reposition as an ultra-premium product with deep service for just a few clients or move toward a high-volume model, with streamlined work for many people with speed and consistency

• Do less, but better and reclaim some of your time

I believe there’s a future that can improve the quality of your work AND lower your “time in seat” to give you more of what we all want: The freedom of time and money.

To help you get there, I’m working on a new initiative that will roll out in August. It’s designed to help entrepreneurs take control of their productivity and schedule. It’s not quite ready to share, but it’s coming. And it’s built with one thing in mind: showing small business owners how to take this disruption and turn it into something that truly supports the life they want.

Until that’s ready, I want you to start thinking about it. This disruption is not something you can choose to ignore. It’s already happening, and the entrepreneurs who take it seriously will come out ahead.

More on this next month. But today, the question stands.

The leverage from AI is already here. What are you going to do about it?

Marketing Guest Blog: How to Figure Out What Marketing Channels Make the Most Sense for Your Business

I’m excited to share a guest blog from Tayler Cusick Hollman, the founder of Enji. Their software has CHANGED how I’m marketing my business!

In this blog, you’ll learn how to choose the best marketing channels for your small business based on your audience, budget, time, and personal strengths—so you can stop wasting energy and start seeing results.

Tweet of the Week

#SBOC25 Keynote Clip of the Week

Jesse Cole and the Savannah Bananas on Good Morning America…Next Wednesday, Jesse Will Be with US as the First Event of #SBOC25

WILL YOU BE THERE?

BUILD YOUR RECORD YEAR AT #SBOC25
Presented by Horicon Bank
September 16-19, 2025
Brookfield, WI

See the full lineup and get your ticket here: https://event.smallbusinesscommunity.com/25conference

A HUGE thank you to our major sponsors: Horicon Bank, Money Masters, Athena Legal Solutions, Magnolia Tax, and Common Ground Healthcare Cooperative

Thanks for opening the letter this week. I know your time is uber-valuable and I hope the Summary is helping you as you build your small business dream. Just so you know, my email is always open for the questions, comments, and sarcastic remarks. Just hit reply and let me know how you’re doing!

NOW GO SELL SOMETHING!

Pat